It’s a way of selling peasant culture as elite culture.It’s done within a metaphor of capitalization. Only industrialists need apply. It is very expensive.
Instead of people, it employs machines. This is part of the adaptation of agriculture to a capitalized model. Capital depreciation replaces wages. It is a way of concentrating flows of energy in single hands.
Standardization is part of this process. The image below is an image of what the contemporary social culture of Canada looks like.
This is a coyote vineyard access road. Every year it gets dug at a different spot. Every year it gets blocked, and the coyotes let it be, until a week before harvest, when they dig it again.